Ross Parry Agency has a different approach to public relations. We can bring your message to a wider audience without it being a moaning press release. If you're still not convinced read the testimonial below:
Pig in Boots
Emma Cantrill from Intelligent Profile says: "We asked Ross Parry Agency to help raise the profile of Debbie and Andrew Keeble's sausage manufacturing business and to highlight their ongoing lobbying work to pay a fairer price for British Pork. While we knew that that it would create interest within the local media, we wanted a national story to really kick the campaign off.
"We approached Ross Parry Agency, a photographic agency in Leeds with a successful track record of syndicating stories. Ross Parry Agency provided brainstorming ideas and a number of angles.
"Debbie and Andrew had suggested that we use one of their pedigree pigs for the campaign, as she had a distinct personality and was slightly more fastidious than her colleagues. Ross Parry Agency took this one step further and created the 'pig in boots' shot.
"The story took us all by surprise and achieved worldwide coverage including:
- 25 UK radio stations (Including 5 Live and Radio 1)
- National and global TV (Including GMTV, C5 The Wright Stuff, Reuters, CNN, BBC The One Show)
- Every national newspaper and various magazines
- All international news and entertainment web feeds (including BBC Online, ITN, Yahoo)
"For an investment of £250 we gained £250,000 worth of coverage.
"Debbie and Andrew recorded a 30% sausage sales uplift in Asda after Pig in Boots story.
"The advertising equivalent for Pig in Boots would have cost £451,630 in coverage."